#Cosmic crisp apples how to#
As one of the next American greats, she shows us how to till the digital land while picking apples by hand. One of our favorite things about Kait is that she is a young woman who is carrying decades of family knowledge into the next generation. She grew up in a little town called Tonasket, Washington, where they don’t even have stop light! Yet her keen ability to use new techonology, Facebook, and other forms of social media has garnered her more visibility than many city-dwellers. Learn more about her inspiring story, some of her favorite apples, and the perfect combination for making pies below! Finding Success & Making New Connections She currently studies marketing at Washington State University, where the popular “Cosmic Crisp” apple originated. Just last week she won an award for technological innovation in business. At meet-ups, her crates of apples sell out in minutes. Over the course of the last few years, she has established a unique brand with a massive following on social media (nearly 275k followers on TikTok). This allowed her to consolidate her time and efforts to stay in school and work toward her dream of earning a business degree. She used Facebook Marketplace to orchestrate meet ups and sold crates of apples during her lunch breaks in high school. Kaitlyn Jill Thornton is a fourth-generation apple farmer and a young entrepreneur who started her own fruit selling company, Kait’s Crates, at 15 years old. “There is no doubt that Cosmic Crisp apples are going to continue to be the brightest star in driving apple category growth,” she concluded.H ey FA readers! When we asked you which fall flavor you loved more: pumpkins or apples, we were pleasantly surprised to hear you say apples! To honor your interest, we contacted an expert to answer your frequently asked questions and to learn about newer varieties like Cosmic Crisp! Read on to learn more about apples from a young woman who mixes generations of family history with new technology to find success in agriculture!
Retailers across the US are making it a staple in their apple category sales and promotional plans. “Cosmic Crisp production this year was up 28 per cent and the quality in storage is outstanding. Grandy predicted that supermarket produce executives will be seeing strong sales gains in 2023 and beyond. “It’s astonishing that Cosmic Crisp generated category leading sales while getting about half the level of supermarket price promotions.” During this period only 25 per cent of Cosmic Crisp sales were linked to retail price discounts,” she said. “The Nielsen data shows that for the apple category about 33 per cent of all retail sales are associated with retail price promotions. Grandy said the strong sales and volume gains for Cosmic Crisp came despite comparatively low promotional support in supermarkets. PVM also noted that Cosmic Crisp sales were strong in all regions of the US. “Strong volume gains with above average retail prices is a winning strategy for both retailers and our growers.” “Cosmic Crisp has really been the brightest star in the category with a volume gain of 174 per cent, all while selling at a retail price 2nd only to Honeycrisp among the top 10 varieties. “When we examined the Nielsen US supermarket data we are seeing an apple category that declined in volume by -3.3 per cent, with many of the major varieties – including Honeycrisp – losing volume. “The fact that Cosmic Crisp has jumped into the top 10 best-selling varieties in just three years is a remarkable level of success and proves the rapidly growing consumer demand for this apple.
“The sales data shows that both the retail community and consumers nationally are discovering Cosmic Crisp and this incredible branded apple is driving category performance,” said Kathryn Grandy, chief marketing officer of proprietary variety management. This was despite a contraction of 3.3 per cent in the total volume of US apple sales. During this period, Cosmic Crisp sales grew 163 per cent in value and 174 per cent in volume. The PVM review spans the calendar period from September 2022 to January 2023. Cosmic Crisp apples have recorded the biggest sales gains among the top 40 selling apple varieties in the US.Ī review of Nielsen sales data released by Proprietary Variety Management (PVM) shows Cosmic Crisp sales leading all other major varieties, propelling the variety into the top 10 best-selling US varieties for the first time.
0 kommentar(er)
